• OTT that Over Performs

    • Bullseye OTT meaning stands for over the top, initially named in reference to devices that go “over” a cable box to give the user access to TV content.

  • In-Market Display

    • If You’re Not First, You’re Last. Join the ranks of successful dealers who are winning big with Bullseye! Improve your market share and ROI today!

  • Paid Search

    • Ready to hit the Bullseye in the automotive market? Most paid search campaigns miss the mark and blow through massive ad budgets… We see it and that’s why we only invest in Bullseyes every time.

High Impact Targeting

  • The ability to track view and completion rates to gauge the engagement level of the content used

  • Get granular with specific geographic targeting, down to the zip code level

  • Reach consumers who are actively in the market for a particular car make using in-market audiences

OTT that Over Performs

Both Bullseye's OTTs: Targetable, cost-effective, time-saving. Find active In-Market Shoppers in your area and brand your store/messaging across high preforming medias like Hulu & Peacock!

A Diverse Automotive Portfolio

IN MARKET DISPLAY ADS

An In-Market Car Buyer Audience Designed to Perform

22+ Million Unique Visitors

HEARST AUTOS

#1

in pageviews

LOW DUPLICATION

against key competitors

80%

The Value And Power Of 3rd Party Research Sites

of U.S. car shoppers visited a 3rd party automotive website during their research process

88%

state that online research impacted the make/model they purchased

77%

anticipate purchasing or leasing within the next 6 months

Premium Contextual Display (CXT)

Bullseye Portfolio Sites

Site Retargeting (SRT)

Retarget consumers who have visited your dealer’s website

Dealer’s Website

General Browsing

By Intention • By Message • By Geography

Bullseye offers consumers easy-to-navigate content areas that will assist users with the research of their next vehicle purchase

Geo-target automotive shoppers during their research process

General Browsing

Audience Retargeting (ART)

Retargeting consumers who have performed certain actions with specific ads across the suite of Bullseye publisher sites and curated sites across the web

IN MARKET DISPLAY

RESULTS

PAID SEARCH

Precision Over Platitudes: Forget the “set it and forget it” mentality. We’re more like pit crew chiefs, meticulously tuning every aspect of your Google Paid Search campaigns. Our secret sauce? A low client-to-manager ratio, ensuring your strategies stay as fresh as a showroom floor.

Our Campaigns are different

Do your campaigns have AI Call Scoring?

Keyword Autobahn: Our platform isn’t just a GPS; it’s a finely tuned navigation system. Call attribution? Check. Tagging down to the keyword level? Double-check. We steer clear of detours, ensuring your service calls don’t accidentally join the race with sales campaigns. 📞🏎️

PAID SEARCH

Tailored Acceleration: No cookie-cutter approaches here! We tailor your advertising strategy like a bespoke driving glove. Why waste fuel on irrelevant clicks? We zoom in on what matters: conversions. 📈

Hot Wheels, Hot Leads: Our campaigns aren’t just roadworthy; they’re redlining! Picture this: specials, sales events, and limited-time offers turbocharging your online presence. Customers won’t just browse; they’ll buckle up and hit the gas pedal toward your hottest vehicles. 🌟

We address chronic overspending & fixed ops calls masked as “Sales”

RESULTS